MOTIVATION – A KEY FACTOR IN ENTERPRISES

Abraham Maslow's 'hierarchy of needs' states that once the lower level needs like food, shelter, safety, love are fulfilled human strive for higher level needs like self esteem and growth. But motivation is a very complex issue and people may be looking for higher level needs even when lower level needs are unfulfilled and attempting to take care of lower level needs would not create motivation. In depth study is required and steps like reducing working time, increasing wages, benefits, counseling etc would not work to create motivation. Brainstorming is necessary to analyse the steps involved in a job and make changes with elements of challenge involved in performing the job. This continuous process of enrichment of jobs would create sustained motivation.

亚伯拉罕·马斯洛（Abraham Maslow）的「需求层次理论」指出，当食物、住所、安全、爱等低层次需求得到满足后，人类会追求自尊与自我成长等高层次需求。然而动机是极为复杂的议题：即便低层次需求尚未得到满足，人们仍可能追求高层次需求，且仅试图满足低层次需求并不会催生动机。需开展深入研究，诸如缩短工作时长、提升薪资与福利、提供心理咨询等常规举措，均难以有效激发工作动机。需通过头脑风暴分析岗位的各执行环节，并融入工作挑战性元素以完成优化调整，这种持续的岗位丰富化流程，将构建起可持续的内在动机。