Dunelm brand profile in the UK 2022

How high is the brand awareness of Dunelm in the UK?When it comes to furniture online shop users, brand awareness of Dunelm is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Dunelm in the UK?In total, 41% of UK furniture online shop users say they like Dunelm. However, in actuality, among the 87% of UK respondents who know Dunelm, 47% of people like the brand.What is the usage share of Dunelm in the UK?All in all, 27% of furniture online shop users in the UK use Dunelm. That means, of the 87% who know the brand, 31% use them.How loyal are the customers of Dunelm?Around 21% of furniture online shop users in the UK say they are likely to use Dunelm again. Set in relation to the 27% usage share of the brand, this means that 78% of their customers show loyalty to the brand.What's the buzz around Dunelm in the UK?In July 2022, about 19% of UK furniture online shop users had heard about Dunelm in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Dunelm in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

英国市场对Dunelm品牌的认知度如何？针对家具在线购物用户群体，Dunelm在英国的品牌认知度高达87%。该调查采用辅助品牌识别的概念，向受访者同时展示了品牌的标志和书面品牌名称。Dunelm在英国的受欢迎程度如何？总计而言，41%的英国家具在线购物用户表示喜欢Dunelm。然而，实际上，在了解Dunelm的87%的英国受访者中，有47%的人表示喜爱该品牌。Dunelm在英国的使用份额是多少？总体而言，27%的英国家具在线购物用户使用Dunelm。这意味着，在了解该品牌的87%的人群中，有31%的人选择使用它。Dunelm的客户忠诚度如何？大约21%的英国家具在线购物用户表示他们倾向于再次使用Dunelm。与品牌的27%的使用份额相比，这意味着78%的客户对品牌表现出了忠诚。英国市场对Dunelm的讨论热度如何？截至2022年7月，大约19%的英国家具在线购物用户在过去三个月内通过媒体、社交媒体或广告了解到Dunelm。在了解该品牌的87%的人群中，这一比例为22%，意味着在调查期间，英国市场上对Dunelm的讨论热度并不高。若您想比较不同品牌，可以通过选择特定的调查项目进行深入研究，按总在线人口或特定品牌的用户进行筛选，或针对您量身定制的目标群体进行深入挖掘，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。