Disney+ subscriber numbers worldwide 2020-2022

The number of Disney+ subscribers reached a new high of 152.1 million in the third quarter of 2022. Walt Disney's combined direct-to-consumer subscriber count, including Disney+, Hulu, and ESPN+, amounted to around 221.1 million, surpassing its competitor Netflix in terms for subscriptions.Disney Plus keeps adding subscribersThe Walt Disney Company launched its highly anticipated streaming service in November 2019. Less than two years later, Disney+ reached a significant milestone by amassing 100 million subscribers worldwide – which is even more impressive considering that the company had initially set a goal of 60 to 90 million users by 2024. By comparison, it took SVOD market leader Netflix roughly a decade to reach the 100-million-mark despite having navigated a much less competitive market then. And while Disney+ has grown its user base consistently, Netflix reported subscriber losses in its first two quarters of 2022.Popular content on Disney PlusWhat makes Disney+ so appealing to audiences is not just its repertoire of animated classics but also the vast range of content from Disney’s various subsidiaries. The House of Mouse has acquired Lucasfilm, 20th Century Studios, Pixar, and Marvel Entertainment over the last few years, setting it up for success with viewers of all ages. In 2021, for example, “The Mandalorian” and “WandaVision,” available exclusively on Disney+, were among the five most popular original streaming series in the United States and the United Kingdom alike.

2022年第三季度，迪士尼+的订阅用户数量达到了创纪录的1.521亿。华特迪士尼公司旗下的直接面向消费者订阅用户总数，包括迪士尼+、Hulu和ESPN+，达到了约2.211亿，在订阅用户数量上超过了其竞争对手Netflix。迪士尼+持续吸引新用户，华特迪士尼公司在2019年11月推出了备受期待的流媒体服务。不到两年后，迪士尼+便实现了累积1亿全球用户的重大里程碑，这一成就尤为引人注目，因为公司最初设定的目标是到2024年达到6000万至9000万用户。相比之下，作为SVOD市场领军者的Netflix在竞争远不那么激烈的市场环境下，花了近十年的时间才达到1亿用户大关。尽管迪士尼+的用户基础持续增长，但Netflix在2022年前两个季度报告了订阅用户流失。迪士尼+的受欢迎内容使其对观众极具吸引力，不仅因其动画经典作品系列，还因其涵盖迪士尼旗下各子公司广泛的内容。近年来，米老鼠之家收购了卢卡斯影业、20世纪影业、皮克斯和漫威娱乐，为吸引各年龄段观众奠定了成功的基础。例如，2021年，仅在迪士尼+上独家播出的《曼达洛人》和《旺达幻视》便成为了美国和英国最受欢迎的前五部原创流媒体剧集。