Interview data information for Zhonglu Qinqiang

This study, grounded in grounded theory, explores the audiovisual digital dissemination of Zhonglu Qinqiang opera in the era of intelligent media. It hypothesizes that the effectiveness of its communication is influenced by both internal challenges in cultural transmission and external environmental support. Through in-depth interviews with 15 frontline practitioners and systematic textual coding, the study extracted 43 concepts, 27 subcategories, and 7 main categories, ultimately constructing a model of influencing factors. Findings indicate that current difficulties lie primarily in talent gaps, audience disengagement, and weak market mechanisms. However, strategies such as “breaking the circle” of traditional dissemination and “intelligent integration” have emerged as key pathways for innovation. This research offers transferable insights and theoretical support for the digital transformation of intangible cultural heritage opera genres.

本研究以扎根理论（grounded theory）为基础，探讨智能媒体时代中路秦腔的视听数字化传播问题。本研究提出假设：其传播效果同时受到文化传承内部困境与外部环境支撑两方面的影响。通过对15名一线从业者的深度访谈与系统化文本编码，本研究共提炼出43个概念、27个子范畴与7个主范畴，最终构建出影响因素模型。研究结果显示，当前面临的核心困境主要集中于人才缺口、受众参与度低迷以及市场机制薄弱。不过，传统传播破圈与智能融合等策略已成为创新发展的关键路径。本研究可为戏曲类非物质文化遗产的数字化转型提供可迁移的研究启示与理论支撑。