Perspectives and Purchase Decisions of Women in their 20s towards Cosmetic Products with “Animal Cruelty-Free” Label

This data is to support research that aims to analyze consumer perspectives on cosmetic products labeled "animal cruelty-free" and to raise awareness among Indonesian consumers and cosmetic companies not to conduct animal testing in product development. The data presented is qualitative, expected to be representative so that the results of this study, although all respondents are aware of and feel responsible for the ethical issues surrounding animal testing in cosmetic development, not all sources prioritize the "animal cruelty-free" label in their purchasing decisions. This means that some still prioritize product quality over the ethical efforts behind it.

本数据集旨在支持一项研究，该研究旨在分析消费者对标注“无动物残忍（animal cruelty-free）”的化妆品的看法，并提高印尼消费者及化妆品企业对产品开发中不进行动物实验的意识。所呈现的数据为定性数据，预期具有代表性。研究结果显示，尽管所有受访者均知晓化妆品开发中动物实验相关的伦理问题并感到有责任，但并非所有受访者在购买决策中优先考虑“无动物残忍”标签。这意味着部分受访者仍将产品质量置于其背后的伦理努力之上。