Share of online retailers sending emails to customers after purchase in France 2020

After carrying out an online order, most of consumers wait for further instructions or information regardind their purchases. Thus, the source has analyzed the communication strategy of the most popular e-commerce businesses in France after purchase. In France in 2020, more than half of the businesses sent two or less emails after an order, which included the confirmation e-mail. Looking at the carrier company, three e-mails were sent (including the order confirmation), on average.

在完成在线订单后，绝大多数消费者期待进一步的指令或与其购买相关的信息。据此，该研究对法国最受欢迎的电商企业的购后沟通策略进行了分析。在2020年的法国，超过一半的企业在订单完成后发送了两封或两封以下的电子邮件，其中包含了确认邮件。从承运公司来看，平均而言，发送了包括订单确认在内的三封电子邮件。