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Table_1_Social Inferences From Faces as a Function of the Left-to-Right Movement Continuum.docx

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We examined whether reading and writing habits known to drive agency perception also shape the attribution of other agency-related traits, particularly for faces oriented congruently with script direction (i.e., left-to-right). Participants rated front-oriented, left-oriented and right-oriented faces on 14 dimensions. These ratings were first reduced to two dimensions, which were further confirmed with a new sample: power and social-warmth. Both dimensions were systematically affected by head orientation. Right-oriented faces generated a stronger endorsement of the power dimension (e.g., agency, dominance), and, to a lesser extent, of the social-warmth dimension, relative to the left and frontal-oriented faces. A further interaction between the head orientation of the faces and their gender revealed that front-facing females, relative to front-facing males, were attributed higher social-warmth scores, or communal traits (e.g., valence, warmth). These results carry implications for the representation of people in space particularly in marketing and political contexts. Face stimuli and respective norming data are available at www.osf.io/v5jpd.

我们探究了已知可驱动能动性(agency)感知的读写习惯,是否同样会影响其他与能动性相关特质的归因,尤其针对与文字阅读方向(即从左至右)一致的面部朝向刺激。本研究招募被试对正脸、左偏脸与右偏脸共14个维度进行评分。评分数据首先被降维至两个维度,随后通过新的独立样本验证了这两个维度:支配力(power)与社会温暖感(social-warmth)。两个维度均受到头部朝向的系统性影响:相较于左偏脸与正脸,右偏脸在支配力维度(如能动性、支配性)上获得了更高的认可评分,而在社会温暖感维度上的差异则相对较小。此外,面部朝向与面部性别之间存在显著交互效应:相较于正脸男性,正脸女性被赋予了更高的社会温暖感评分,或更具共融性特质(如效价、温暖度)。本研究结果对于人物在空间中的呈现具有重要启示,尤其在营销与政治场景中。面部刺激材料与相应的常模数据可通过www.osf.io/v5jpd获取。
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2020-07-06
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