Datastream Group Consumer Marketing Data | Leading Data-as-a-Service Platform

IDENTIFY, KEEP AND EXPAND YOUR CUSTOMER BASE In today’s digital-centric world, marketing through email has evolved into one of the most cost-efficient methods of reaching, keeping and expanding your customer base. But more than that, it is a low-cost, high-impact form of branding and building a one-to-one relationship with individual customers. Having the ability to deliver your digital ad targeting only those customers that have interacted with your email campaign puts tremendous targeting options in your hands. The central component of your email marketing campaign must be a clean, fresh, opt-in list. At Datastream Group all of our B2B and B2C email lists are permission-based and fully opt-in. BUSINESS-TO-CONSUMER AUDIENCES With 270 million consumers, 60 million households and hundreds of filters available, Datastream Group can help you target the exact audience you need for your B2C campaign with pinpoint accuracy. Choose General Demographic data points like: Age Income Ethnicity Geography …and other key demographics. Layer those groupings with Lifestyle Demographics that cluster around your desired audience like: Homeowners and Home Improvement Auto Owners (by type) Military Veterans Continuing Education Seekers Pet Owners …and many, many other options, to craft the most desirable and likely to respond audience. BUSINESS-TO-BUSINESS AUDIENCES The Datastream Groups’ B2B Master File is the most comprehensive, up-to-date resource of U.S. businesses. It is composed of 30 million businesses nationwide which includes 28 million business contact emails. This huge database provides the flexibility to segment by: Industry Type SIC Classification Size of Business Geographic Location Contact title Contact Business Phone Number Every company faces unique challenges with their email marketing campaigns. Datastream Group is committed to help each one of our clients achieve success and provides the opt-in email tools, data and consultative expertise that get the results you want.

识别、留存并拓展客户群体

在当今以数字为中心的世界，电子邮件营销已发展成为触达、留存和拓展客户群体最具成本效益的方式之一。不仅如此，它还是一种低成本、高影响力的品牌塑造方式，能够与个体客户建立一对一的关系。若能将数字广告精准投放给那些已与您的电子邮件营销活动产生互动的客户，您将获得极为丰富的定向选择。

电子邮件营销活动的核心要素必须是一个干净、新鲜的选择加入（opt-in）列表。在Datastream Group，我们所有的企业对企业（B2B）和企业对消费者（B2C）电子邮件列表均基于许可，且完全为选择加入。

企业对消费者受众

凭借2.7亿消费者、6000万家庭以及数百种可用筛选条件，Datastream Group能够帮助您以极高的精准度定位B2C营销活动所需的目标受众。

您可选择以下通用人口统计数据维度：
年龄
收入
种族
地理位置
……以及其他关键人口统计特征。

您可将这些分组与围绕目标受众的生活方式人口统计特征相结合，例如：
房主与家居装修人群
汽车拥有者（按类型划分）
退伍军人
继续教育寻求者
宠物主人
……以及众多其他选项，从而打造最理想且最可能产生响应的受众群体。

企业对企业受众

Datastream Group的企业对企业（B2B）主文件是美国企业最全面、最新的资源库。该文件涵盖全国3000万家企业，其中包含2800万条企业联系邮箱。

这个庞大的数据库提供了按以下维度细分的灵活性：
行业类型
标准产业分类（SIC）编码
企业规模
地理位置
联系人职位
企业联系电话

每家公司在电子邮件营销活动中都面临独特的挑战。Datastream Group致力于帮助每位客户取得成功，并提供选择加入的电子邮件工具、数据及咨询专业知识，以助您获得所需成果。

搜集汇总

背景与挑战

背景概述

该数据集提供Datastream Group的消费者营销数据，专注于电子邮件营销，包含B2B和B2C受众信息。数据基于许可式选择加入，覆盖2.7亿消费者和3000万家企业，支持通过人口统计、生活方式等多种维度进行精准筛选，以帮助客户优化营销活动。