Generational share of pet ownership in the United States 2023

During a survey conducted in 2023, it was revealed that millennials represented the biggest share of pet owners in the United States (33 percent), followed in second place by Generation X (25 percent). Baby Boomer's came in third, representing some 24 percent of pet owners. Pet ownership in the United States Despite some fluctuations, household penetration rates for pet ownership in the United States have generally increased over the years, going from 56 percent in 1988 to approximately 66 percent in 2023. With millennials constituting the largest group of pet owners in the United States, they also constituted the generational group that planned to spend the most on their pets during the holidays in 2020, with an average spending of 51 U.S. dollars, compared to only 28 U.S. dollars of average planned spending on pets for Baby Boomers. Pet expenditure in the U.S. Pet food and treats constituted the highest selling category for pet products in the United States, with total food and treats sales reaching 58.1 billion U.S. dollars in 2022. Vet care and product sales were the second biggest pet market category that year, generating around 35.9 billion U.S. dollars in sales. Generally, average annual pet expenditure was higher for dog owners than for cat owners across all pet market categories in 2020.

在2023年进行的一项调查中，结果显示千禧一代成为了美国宠物拥有者中的最大群体，占比达到33%，紧随其后的是X世代，占比25%。婴儿潮一代位居第三，占比约24%。尽管有所波动，但美国宠物拥有者的家庭渗透率总体上逐年上升，从1988年的56%增长至2023年的约66%。作为美国最大的宠物拥有者群体，千禧一代在2020年节假日对宠物的支出计划也最为慷慨，平均支出达到51美元，而婴儿潮一代的平均宠物支出计划仅为28美元。在美国，宠物食品和零食成为宠物产品销售量最高的类别，2022年的总销售额达到581亿美元。兽医护理和产品销售当年成为第二大宠物市场类别，销售额约为359亿美元。通常情况下，在2020年的所有宠物市场类别中，狗主的平均年度宠物支出均高于猫主。