Gaming audience data / 5B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / TTD IDs

The Gaming Taxonomy contains a broad scope of Gaming related topics, based on the user's browser and mobile app activity through last 30 days. There are classical Demographic, Game Genre, Title and Studio segments. However, we provide also plenty of specific User Types, which contain e.g. Hardcore Gamers, Big Spenders or Parents of Gamers. There are also audiences categorized by specific Hardware Products and Brands, based on the Intent of these devices' purchase. Moreover, we offer segments for Virtual Reality, interest in Gaming Subscriptions, Payments, Micropayments, Devices and Platforms. We also cover the area of E-sports Enthusiasts and Fandoms Members. In spirit of looking beyond simple game genres, we categorize Games according to their Theme (e.g. Historical), which is definitely important aspects of user experience and purchase decisions. Since Mobile Gaming is a very important part of the Gaming Industry, we distinct special Mobile Gaming segments, which are analogous to the ordinary Gaming segments, with additional categorizations of the Telecommunication Network Providers. Our data base include millions gamers profiles divided into popular categories. You can choose which target groups you want to reach. Contact us to check all the possibilities: [email protected] Gaming data is just a part of all audience data we provide. We deliver millions of users’ profiles gathered globally and grouped into IAB-compliant segments. How you can use our data? There are two main areas where you can use our data: • marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. • ad tech companies - enriching 1st party data or using our raw data by your own data science team We are ready for a cookieless era. We already gather and provide non-cookie ID - for example Universal IDs, CTV IDs or Mobile IDs.

游戏分类体系（Gaming Taxonomy）包含广泛的游戏相关主题，基于用户过去30天的浏览器和移动应用活动。该体系涵盖经典的人口统计、游戏类型、游戏名称及工作室等细分维度，同时提供大量特定用户类型，例如硬核玩家（Hardcore Gamers）、大额消费者（Big Spenders）或游戏玩家家长。此外，还有根据设备购买意向按特定硬件产品和品牌分类的受众群体。

我们还提供虚拟现实（Virtual Reality）、游戏订阅兴趣、支付方式、微交易（Micropayments）、设备及平台相关的细分类别，同时涵盖电子竞技（E-sports）爱好者和粉丝群体领域。

为超越简单的游戏类型分类，我们根据游戏主题（如历史题材）对游戏进行归类——这无疑是用户体验和购买决策的重要方面。

鉴于移动游戏是游戏行业的核心组成部分，我们划分了专门的移动游戏细分类别：与普通游戏细分类别类似，但增加了电信网络提供商的分类维度。

我们的数据库包含数百万个按热门类别划分的玩家档案，您可选择想要触达的目标群体。如需了解所有可能性，请联系我们：[email protected]

游戏数据仅是我们提供的全量受众数据的一部分。我们交付全球范围内收集的数百万用户档案，并将其归入符合IAB（Interactive Advertising Bureau）标准的细分类别。

如何使用我们的数据？主要有两大应用场景：
• 营销人员——在线广告定向投放：借助高质量的受众数据，您可在程序化广告活动（Programmatic Campaigns）中轻松触达全球特定受众，展示基于其档案定制的个性化广告；
• 广告技术公司——丰富第一方数据或由自有数据科学团队使用原始数据：我们已为无Cookie时代做好准备，目前已收集并提供非Cookie标识，例如通用标识（Universal IDs）、CTV标识或移动标识。

搜集汇总

背景与挑战

背景概述

该数据集提供全球游戏受众数据，包含超过50亿个用户档案，覆盖多个地区，并基于用户30天内的浏览器和移动应用活动进行分类，涵盖人口统计、游戏类型、用户行为、硬件偏好等多个维度。它适用于营销人员用于程序化广告定位，以及广告技术公司用于数据丰富化，支持无Cookie环境下的ID识别。