Expected change in media usage among U.S. consumers 2023

In April 2023 consumers in the United States were asked about their future plans for media usage. The majority said they were not planning to make any changes to most of their media habits in the following six to 12 months. However, 10 percent said they would stop paying for sports-specific content through premium cable subscriptions, and further 27 percent said they would reduce their spending on it. At the same time 121 percent of respondents said they planned to increase listening to podcasts.

于2023年4月，美国消费者被询问关于其未来媒体使用计划的打算。大多数受访者表示，在未来六至十二个月内，他们不打算对其大多数媒体习惯做出任何调整。然而，有10%的受访者表示他们将停止通过付费有线电视订阅购买特定体育内容，而进一步的27%受访者则表示他们将会减少在此方面的开支。与此同时，121%的受访者计划增加收听播客。