The Use of Full-line Forcing Contracts in the Video Rental Industry
收藏NBER2008-12-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w14588
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资源简介：
We provide an empirical study of bundling in a supply chain, referred to as fullline forcing. We use an extensive dataset on contracts between video retailers and movie distributors to analyze the choices made on both sides of the market: which distributors offer full-line forcing contracts, which
我们对供应链中的捆绑策略（即全线强制，full-line forcing）开展了实证研究。我们利用视频零售商与电影发行商之间合同的大规模数据集，分析市场双方的选择：哪些发行商提供全线强制合同，哪些
提供机构：
美国国家经济研究局
创建时间：
2008-12-01
