South Africa - Omnibus Survey 1994

An omnibus survey is done quarterly and its purpose is to give clients an opportunity to participate in a national survey at low cost. A number of clients’ questions are combined into one questionnaire. This questionnaire is usually administered to probability sample of 2220 respondents in the whole country (South Africa). The October 1994 omnibus survey was undertaken over the period 10 October to 28 October 1994. The fieldwork was done on a countrywide basis including all nine provinces.

综合多客户调查（omnibus survey）按季度开展，其核心目标是为客户提供低成本参与全国性调查的机会。调研团队会将多家客户的调研问题整合至同一份问卷当中，该问卷通常面向由南非全国范围内2220名受访者组成的概率抽样（probability sample）样本开展调查。1994年10月的综合多客户调查实施时段为1994年10月10日至10月28日，实地调研覆盖全国全部九个省份。