Newspaper and Municipality (Reader Survey)

The role of the local newspaper in the areas local ties, neighborhood
and municipal life.

Topics: Relationship of the reader to his newspaper; significance of
the newspaper in relationship to other sources of information; the role
of the local section for life in the municipality; preferred reports
and articles; preference for editorials or news; perceived differences
of local newspapers; interest in family and classified advertisements;
preferred political and entertainment radio broadcasts; judgement on
the credibility of various media; extent to which informed about local
and national events; reasons for preference of Cologne as place of
residence; leisure behavior; reading habits; use of dialect; social
integration; club membership and function taken on; party preference;
behavior at the polls in the municipal election 1956; voting intent in
the Federal Parliament election; self-assessment of opinion leadership
and social class; religiousness; personality and intelligence test
(Zulliger test, Rorschach test).

Demography: sex; regional origins; age (classified); marital status;
size of household; head of household; employment; occupation; school
education; vocational training; income; household income; possession of
durable economic goods; religious denomination.

Interviewer rating: assumed sincerity and willingness of respondent to
cooperate; residential furnishings; presence of other persons; social
class of respondent.

地方报纸在地区联结、邻里关系及市政生活中的作用。

主题：读者与报纸的关系；报纸相对于其他信息来源的意义；地方版块在市政生活中的作用；偏好的报道与文章；对社论或新闻的偏好；地方报纸的感知差异；对家庭及分类广告的兴趣；偏好的政治及娱乐广播节目；对各类媒体可信度的评判；对地方及全国事件的了解程度；选择科隆作为居住地的原因；休闲行为；阅读习惯；方言使用情况；社会融入；俱乐部成员身份及所承担的职能；政党偏好；1956年市政选举中的投票行为；联邦议会选举中的投票意向；对意见领袖身份及社会阶层的自我评估；宗教信仰程度；人格与智力测试（祖利格测试，Zulliger test；罗夏墨迹测试，Rorschach test）。

人口统计学特征：性别；地域来源；年龄（分类）；婚姻状况；家庭规模；户主；就业情况；职业；学校教育程度；职业培训经历；个人收入；家庭收入；耐用消费品拥有情况；宗教派别。

访员评估：受访者的假定真诚度与合作意愿；居住环境陈设；他人在场情况；受访者的社会阶层。