THE ROLE OF INVESTMENT COMPANIES IN PROMOTING FINANCIAL LITERACY AMONG

This research investigates the crucial role of investment companies in promoting financial literacy among
young adults, focusing on the Mumbai region. The study aims to assess the current extent of involvement by
investment companies in fostering financial literacy, evaluate the effectiveness of existing programs, and
provide insights into demographic preferences and learning outcomes. Data from 350 young adults were
collected through a well-structured questionnaire, utilizing convenience sampling. The findings highlight the
pivotal role investment companies play in financial literacy, evident in participation numbers and positive
impacts on confidence and knowledge. Notable preferences for budgeting and saving emerged, emphasizing the
potential benefits of tailored programs. While diverse learning methods and topic preferences were identified,
the survey indicated significantly higher confidence in financial decision-making among program participants.
The research employs statistical tools such as percentage, descriptive analysis, correlation, T-Test, and ANOVA
tests using Excel software. In conclusion, the study underscores the necessity for customized financial literacy
programs catering to the diverse needs and preferences of young adults. Despite challenges in comfort levels,
the substantial improvement in post-program financial literacy scores emphasizes the tangible benefits of
existing initiatives. The research provides valuable insights for investment companies to enhance their influence
by addressing demographic nuances, ensuring inclusivity, and effectively meeting the varied needs of the young
adult demographic.

本研究探讨了投资公司在促进孟买地区年轻人金融素养（financial literacy）方面的关键作用。研究旨在评估投资公司当前在培养金融素养中的参与程度、评价现有项目的有效性，并深入分析人口统计学偏好与学习成果。通过便利抽样（convenience sampling）方法，采用结构化问卷收集了350名年轻人的数据。研究结果凸显了投资公司在金融素养领域的核心作用——这一点从参与人数及对受访者信心与知识水平的积极影响中可见一斑。预算与储蓄是受访者的显著偏好，这强调了定制化项目的潜在价值。尽管研究识别出多样化的学习方法与主题偏好，但参与项目的受访者在财务决策信心方面显著更高。本研究使用Excel软件，采用百分比、描述性分析、相关性分析、T检验及方差分析（ANOVA）等统计工具进行数据分析。综上，研究强调需定制金融素养项目以满足年轻人的多样化需求与偏好；尽管存在舒适度方面的挑战，但项目后金融素养得分的显著提升表明现有举措具有切实效益。本研究为投资公司提供了宝贵见解，助力其通过解决人口统计学差异、确保包容性及满足年轻人的多元需求来增强影响力。