Film language: a communication metaphor for the discourse analysis in organizations

The objective of this research was to investigate the filmic language as a metaphor for communication for the analysis of the speeches in organizations. This is a qualitative research, with use of film analysis strategy. Data were collected by means of indirect and non participant observation, registered in observation protocol. It was used a strategy of discourse analysis of the personage of King George VI in the business/artistic film The king's speech; the documentary analysis of the documentary movie The king speaks – “The true story behind the film” and the content analysis of literary biography The king's speech – “as a man saved the British monarchy”. The results have reinforced that the use of film language, in this research, contributes to the understanding of the communication phenomenon in organizations. Its use creates the opportunity of simulation as from scenes that can be compared with data inserted into organizational context as metaphors, provided we are careful with the affective dimension involved in the process of filmic signification. Its utilization becomes convenient since it does not allow the choice of the film merely by the film and that there is an alignment between the movie chosen and the construct it intends to investigate.

本研究旨在以影视语言作为沟通隐喻，开展组织内演讲的分析研究。本研究属于质性研究，采用影视分析策略。数据通过非参与式间接观察法采集，所有观察内容均记录于观察协议中。研究针对兼具商业与艺术属性的电影《国王的演讲》（The King's Speech）中的乔治六世（King George VI）角色开展话语分析，同时针对纪录片《国王的演讲：电影背后的真实故事》（The King Speaks – "The True Story Behind the Film"）进行纪录片分析，并对文学传记《国王的演讲：拯救英国王室的男人》（The King's Speech – "As a Man Saved the British Monarchy"）开展内容分析。研究结果证实，本研究中影视语言的运用有助于理解组织中的沟通现象。该方法可通过提取电影场景构建模拟情境，将其作为隐喻与组织场景中的相关数据进行比对，但需注意影视意义生成过程中涉及的情感维度。该方法具备应用便利性，原因在于：影片的选取不应仅以影片自身特质为唯一依据，且所选影片需与研究拟探讨的理论构念保持高度契合。