Renaissance Hub Museum Exit Survey, 2008-2009

<P>Abstract copyright UK Data Service and data collection copyright owner.</P><i>Renaissance</i> was the Museums, Libraries and Archives Council's (MLA) programme to transform England's regional museums. The programme has received over £300 million since 2002 which has been allocated across nine regional museum hubs. Regional museum hubs are a cluster of four-five museums which receive government investment in order to develop as centres of excellence and as leaders of their regional museum communities.<br>
<br>
The <i>Renaissance Hub Museum Exit Survey</i> is a museum visitor exit survey commissioned to measure the impact of <i>Renaissance</i> funding. The questionnaire survey has been conducted in 45 museums and galleries across England to collect data on the profile of visitors as well as information about visitor satisfaction, propensity to recommend and general attitudes towards the museums and galleries.<br>
<br>
The overall objective of this research was:<ul><li>to provide reliable and representative information regarding the profile of visitors to Renaissance hub venues. There was particular interest in visits from lower socio-economic groups, those from ethnic minority backgrounds and those with disabilities (the priority target groups) </li><li>to gather reliable and representative information on the views and attitudes of visitors on various aspects of their visit which can feed into policy development and programme evaluation</li></ul>Face-to-face interviews were conducted with adult visitors on exit from each of the sites. All had visited the museum. Those who had only used ancillary facilities, e.g. a shop or café on-site were excluded from the survey. Exit interviews ensured that each respondent had the maximum opportunity to experience the full product offering at each site. The interviewing schedule included a mix of daytime and weekday shifts - weekdays (c.60 per cent) and weekends (c.40 per cent), and covered school and public holidays. Interviews were carried out throughout the day in order to be as representative as possible. Admission figures were used as a guide to allocate the shifts on a monthly basis. <br>
<br>
Further information can be found on the MLA's <a href ="http://www.mla.gov.uk/what/programmes/renaissance/renaissance%20results/hub%20exit%20survey" title="Renaissance Exit Survey">Renaissance Exit Survey</a> and <a href ="http://research.mla.gov.uk/" title="Research Evidence Resources">Research Evidence Resources</a> web pages.<br><br><B>Main Topics</B>:<BR><br>The 2008-2009 survey covered the following areas: <ul><li>profile of visitors</li><li>the decision to visit</li><li>evaluation of the visit </li><li>detailed ratings of the visit </li><li>potential for future visits</li></ul>

<P>摘要版权归英国数据服务（UK Data Service）及数据收集版权所有者所有。</P><i>文艺复兴</i>（Renaissance）是博物馆、图书馆和档案馆理事会（Museums, Libraries and Archives Council，MLA）旨在改造英格兰地区博物馆的项目。自2002年以来，该项目已获得超过3亿英镑资金，分配给九个地区博物馆枢纽。地区博物馆枢纽由4-5家博物馆组成，它们获得政府投资，旨在发展成为卓越中心及区域博物馆社区的引领者。<br><br>《<i>文艺复兴枢纽博物馆退场调查</i>》（Renaissance Hub Museum Exit Survey）是一项受委托开展的博物馆访客退场调查，用于衡量<i>文艺复兴</i>项目资金的影响。该问卷调查在英格兰全国45家博物馆及美术馆实施，旨在收集访客特征数据，以及访客满意度、推荐意愿和对博物馆及美术馆的总体态度等信息。<br><br>本研究的总体目标为：<ul><li>提供关于文艺复兴枢纽场馆访客特征的可靠且具代表性的信息。研究特别关注来自较低社会经济群体、少数族裔背景及残障人士（优先目标群体）的访客情况</li><li>收集访客对其参观各方面的看法和态度的可靠且具代表性信息，为政策制定及项目评估提供依据</li></ul>研究对各场馆离场的成年访客进行面对面访谈，所有受访者均参观过博物馆，仅使用附属设施（如现场商店或咖啡馆）的人士被排除在外。退场访谈确保每位受访者有最大机会体验各场馆的完整服务。访谈安排涵盖日间及工作日/周末班次（工作日约占60%，周末约占40%），并包括学校假期及公共假期。访谈在全天进行以确保代表性，每月班次分配以入场人数为指导依据。<br><br>更多信息可在MLA的<a href="http://www.mla.gov.uk/what/programmes/renaissance/renaissance%20results/hub%20exit%20survey" title="Renaissance Exit Survey">文艺复兴退场调查</a>及<a href="http://research.mla.gov.uk/" title="Research Evidence Resources">研究证据资源</a>网页查询。<br><br><B>主要主题</B>:<BR><br>2008-2009年调查涵盖以下领域：<ul><li>访客特征</li><li>参观决策</li><li>参观评价</li><li>参观细节评分</li><li>未来参观潜力</li></ul>