Dataset for visual framing on engagement and pro-environmental action

This dataset is associated with the article "Testing the influence of visual framing on engagement and pro-environmental action." It includes observation data from an experiment at the Florida Museum of Natural History in Gainesville, Florida, that tested whether viewing a photography exhibit featuring images of the impacts of marine plastic pollution on ocean ecosystems (negative valence) or images of pristine ocean ecosystems (positive valence) would increase engagement, monetary donations to conservation, and pledges to help protect the ocean from plastic pollution. The dataset includes timing and tracking data, as well as data on pledges and donations made each day of the experiment. The data were collected from May 13th - June 23rd, 2021.

本数据集关联于论文《视觉框架对参与度与亲环境行为的影响研究》。数据集源自佛罗里达州盖恩斯维尔的佛罗里达自然历史博物馆开展的一项实验的观测数据，该实验旨在测试：观看展示海洋塑料污染对海洋生态系统造成影响的摄影展品（负效价（negative valence）组），或是展示未受破坏的原始海洋生态系统的摄影展品（正效价（positive valence）组），是否能够提升参与者的参与度、向环保保护事业的捐款金额，以及做出协助保护海洋免受塑料污染的承诺。本数据集包含实验期间的计时与追踪数据，以及每日的承诺与捐款相关数据。实验数据采集时间为2021年5月13日至6月23日。