Employer Service Organizations

This TMA commuter marketing website allows the user to graphically represent the top three home zip codes for commuters working in each TMA area. Demographic data is provided for the TMA areas themselves, as well as for their relevant home zip codes. Market segmentation profiles for each TMA’s home zip codes are also available, providing the user with analyzable data and enabling more informed and targeted messaging that will appeal to the changing and varying demographics in our region. The ultimate goal is more efficient and effective implementation of regional TDM programs and an increased shift in commuter behavior away from SOV trips.