Emotion and consumption

1. The study used online questionnaires to collect data, with emotions as the starting clue for the experiment. A total of 380 questionnaires were distributed, and effective data were screened based on criteria such as response time and consistency. 2. Adopting a single factor inter subject experimental design to examine the main and mediating effects of emotions, the effective sample size meets the predetermined statistical efficacy requirements. 3. Synchronize the measurement of core dependent variables and demographic variables, remove invalid samples, and finally obtain 362 valid samples, which can be used for structural equation modeling and mediation analysis.

1. 本研究采用在线问卷法收集数据，以情绪作为实验的起始线索。本次共发放问卷380份，并根据作答时长、作答一致性等标准筛选有效数据。
2. 本研究采用单因素被试间实验设计，检验情绪的主效应与中介效应，有效样本量满足预设的统计效力要求。
3. 本研究同步测量核心因变量与人口统计学变量，剔除无效样本后最终获得362份有效样本，可用于结构方程模型（Structural Equation Modeling）分析与中介效应检验。