Activity: POI Footfall Analysis - US

At Echo, our dedication to data curation is unmatched; we focus on providing our clients with an in-depth picture of a physical location based on activity in and around a point of interest over time. Our dataset empowers you to explore the “what” by allowing you to dig deeper into customer movement behaviours, eliminating gaps in your trade area and discover the untapped potential. Leverage Echo's Activity datasets to identify new growth opportunities and gain a competitive advantage.

This sample of our Activity data provides you insights into the total footfall around the POI, total visits to the POI, unique visitors, and the average number of visits per visitor. This helps you develop an understanding of how many people visited a location on a daily, weekly, or monthly basis allowing us to track the flow of human activity with precision.

This data is non-PII and GDPR-compliant.

Dataset Attributes Include:

- Echo POI ID
- POI Name
- Brand
- Echo Categorization
- NAICS Categorization
- Business Status
- Complete Address
- Lat/Long
- Geo H3 ID
- Parent Organization
- Stock Ticker
- Opening Hours
- Phone Number
- Website
- Date Range (Start and End)
- Footfall around POI
- Unique Visitors
- Visits
- Average Visits per Visitor

Country Coverage:<br/>Our data is accessible in the following countries: France, Italy, Spain, Germany, United States, Great Britain, Belgium, Canada, Sweden, Mexico, Brazil.

Additional Information

- Understand the actual movement patterns of consumers without using PII data, gaining a 360-degree consumer view. Complement your online behavior knowledge with actual offline actions, and better attribute intent based on real-world behaviors.
- Echo collects, cleans and updates its footfall a daily basis. Normalization of the data occurs on a monthly basis.
- We provide data aggregation on a weekly, monthly and quarterly basis. In addition to this, we provide a daily average. Custom aggregation can be reviewed on a case by case with our sales and tech teams.
- Information about our dataset with regard to our country offering and data schema can be found here:

1) Activity Data Schema: https://docs.echo-analytics.com/activity/data-schema<br/>2) Activity Country Availability: https://docs.echo-analytics.com/activity/country-coverage<br/>3) Activity Methodology: https://docs.echo-analytics.com/activity/methodology

Echo's commitment to customer service is evident in our exceptional data quality and dedicated team, providing 360° support throughout the location data journey. We handle the complex tasks to deliver analysis-ready datasets to you.

在Echo，我们对数据精细化管理的投入无人能及；我们专注于为客户提供基于一段时间内兴趣点（Point of Interest，POI）及其周边活动的实体场所深度洞察。本数据集赋能您深入剖析客户移动行为，填补您在经营区域内的信息缺口，发掘未被充分挖掘的增长潜力。借助Echo的活动数据集，您可识别全新增长机遇，获得竞争优势。

本次活动数据样例可为您提供POI周边总客流、POI总到访量、独立访客数以及单访客平均到访次数等维度的洞察。该数据可帮助您了解每日、每周或每月的场所到访人数，助力您精准追踪人类活动流动轨迹。

本数据不包含个人可识别信息（Personally Identifiable Information，PII），且符合通用数据保护条例（General Data Protection Regulation，GDPR）要求。

数据集属性包含：
- Echo POI ID：Echo兴趣点ID
- POI Name：兴趣点名称
- Brand：品牌
- Echo Categorization：Echo分类体系
- NAICS Categorization：北美行业分类系统（North American Industry Classification System，NAICS）分类
- Business Status：经营状态
- Complete Address：完整地址
- Lat/Long：纬度/经度
- Geo H3 ID：Geo H3 ID
- Parent Organization：母公司
- Stock Ticker：股票代码
- Opening Hours：营业时间
- Phone Number：联系电话
- Website：官方网站
- Date Range (Start and End)：日期范围（起始与结束）
- Footfall around POI：POI周边客流
- Unique Visitors：独立访客数
- Visits：总到访量
- Average Visits per Visitor：单访客平均到访次数

覆盖国家：<br/>我们的数据覆盖以下国家：法国、意大利、西班牙、德国、美国、英国、比利时、加拿大、瑞典、墨西哥、巴西。

附加信息：
- 无需使用个人可识别信息即可掌握消费者真实移动模式，获得全方位的消费者洞察。将您现有的线上行为认知与实际线下行为相结合，基于真实世界的行为更好地归因用户意图。
- Echo每日完成客流数据的采集、清洗与更新工作，每月进行一次数据标准化处理。
- 我们支持按周、按月及按季度的数据聚合服务，同时提供每日平均数据。如需定制化聚合服务，可与我们的销售及技术团队按需沟通协商。
- 关于本数据集的覆盖国家及数据架构详情，可通过以下链接查看：
1) 活动数据架构：https://docs.echo-analytics.com/activity/data-schema
2) 活动数据覆盖国家：https://docs.echo-analytics.com/activity/country-coverage
3) 活动数据方法论：https://docs.echo-analytics.com/activity/methodology

Echo致力于客户服务的承诺，体现在我们卓越的数据质量与专业专注的团队之中，为您在整个位置数据应用旅程中提供全方位支持。我们负责处理所有复杂工作，为您交付可直接用于分析的数据集。

搜集汇总

背景与挑战

背景概述

该数据集提供美国兴趣点（POI）的人流量分析，包含访客数量、访问频次及地理位置等维度数据，支持多国合规使用。数据通过每日更新和月度标准化处理，帮助分析消费者线下行为模式。