Brand/team valuation of West Ham United 2020, by currency

The statistic depicts the brand/team value of the English football club Liverpool FC from 2011 to 2020. In 2019, Liverpool FC had a brand value of 1.34 billion U.S. dollars. Liverpool FC brand and team value – additional informationBrand Finance, Forbes and KPMG have all attempted to define the value of a football team and their brand using different methodologies:- Brand Finance measures a team’s brand value by looking at its brand strength according to the degree of public interest and commercial support, the brand's ‘royalty rate’†, and revenues from matchday, commercial and broadcasting streams.- Forbes calculates a team’s value based on its economic performance from matchday, broadcasting, and commercial sources, as well as any additional value generated by its market position or potential. - KPMG presents a team’s enterprise value, taken from its profitability, popularity, sporting potential, as well as the value of broadcasting rights and revenue opportunity stemming from stadium ownership.† 'Royalty rate' is determined by the team’s licensing or franchising negotiation, international licensing, competitor benchmarking and the potential sales figures of what could be charged for the use of the trade mark.

该统计数据描绘了2011年至2020年间英格兰足球俱乐部利物浦FC的品牌及团队价值。在2019年，利物浦FC的品牌价值达到了13.4亿美元。关于利物浦FC品牌及团队价值的附加信息：品牌金融（Brand Finance）、福布斯（Forbes）及毕马威（KPMG）均尝试运用不同的方法论来定义足球俱乐部的品牌价值及其团队价值：品牌金融通过考察公众关注度和商业支持程度、品牌的‘版税率’以及比赛日、商业和广播收入来衡量球队的品牌价值；福布斯则基于球队在比赛日、广播和商业来源的经济表现，以及其市场地位或潜力带来的任何额外价值来计算球队的价值；毕马威则通过球队的盈利能力、受欢迎程度、体育潜力以及广播版权和价值以及来自体育场所有权的收入机会来呈现球队的的企业价值。‘版税率’由球队的许可或特许经营谈判、国际许可、竞争对手基准以及可能收取的商标使用费的销售数字所决定。