Le forme est/etiche di Alberto Abruzzese = Alberto Abruzzese's est/ethical forms

Fifty years after its first edition, "Forme estetiche e società di massa" by Alberto Abruzzese remains a book to be read as a precious testimony of the crucial transition from a sociology of social subjects, in their political and economic relationships, to a sociology of the imaginary, in its contemporary communicative and relational declinations. Furthermore, is equally important and fruitful a rereading aimed at identifying further suggestions and orientations regarding the dialectic between hyperrealism and virtuality, in the cultural horizon of the digital revolution and today's mediamorphoses of values. The objective of this contribution lies precisely in the proposal of a philosophically and semiotically oriented rereading of some important chapters of the book in question, dedicated to the code switching involved in the procedures of monumentalisation. These are traditional procedures of decontextualization and spatiotemporal delocalization, which found an innovative and emphatic development especially in the context of the great nineteenth-century Exhibitions, but which still appear capable of highlighting, from an aesthetic and ethical point of view, some crucial phenomena of postmodernity: charismatic powers and political correctness, the fetishism of identity claims and the fickleness of media consumption.

阿尔贝托·阿布吕泽塞（Alberto Abruzzese）的《Forme estetiche e società di massa》（《审美形式与大众社会》）自初版至今已逾五十载，但其作为珍贵见证的价值依旧不减——它记录了从聚焦政治经济关系的社会主体社会学，向关注当代传播与关系维度的想象社会学这一关键转型。此外，在数字革命的文化视野与当今价值体系的媒介形态嬗变语境下，通过重读该书以挖掘关于超现实主义与虚拟性辩证关系的更多启示与方向，同样具有重要意义与研究价值。本文献的目标正是提出一种以哲学与符号学为导向的重读路径，聚焦该书若干重要章节中涉及纪念碑化过程的代码转换（code switching）现象。