品好全域商家生态建设数据集

它是多个核心数据集的融合与再加工，构建一个复合指标评价体系：数据融合：整合了商家基础信息数据、会员管道收益数据、跨店收益数据、广告曝光数据、交易数据等。商家生态价值评分模型：为每个商家计算一个综合价值分，维度可能包括：自身价值：GMV、客流、复购率。生态贡献价值：为其他商家引流的跨店收益、其会员的推广管道收益。活跃与忠诚度：参与平台营销活动的频率、独家合作程度。生态图谱构建：通过商家间的跨店关系数据，构建“商家关联网络”，识别生态中的核心节点和群落。

This dataset is constructed by fusing and reprocessing multiple core datasets to establish a composite indicator evaluation system:

1. Data Fusion: Integrates various data including basic merchant information, member pipeline revenue, cross-store revenue, advertising exposure, and transaction data.
2. Merchant Ecological Value Scoring Model: Calculates a comprehensive value score for each merchant, with dimensions including:
- Self-value: GMV, customer flow, repurchase rate
- Ecological Contribution Value: Cross-store revenue generated by driving traffic to other merchants, and promotion pipeline revenue from its members
- Activity and Loyalty: Frequency of participating in platform marketing activities, degree of exclusive cooperation

3. Ecological Graph Construction: Builds a "merchant association network" using cross-store relationship data between merchants, and identifies core nodes and communities within the ecosystem.

搜集汇总

背景与挑战

背景概述

该数据集由贵州品好科技有限责任公司自行产生，规模为3.67GB，每日更新，属于互联网和相关服务行业。它用于全景式商家生态洞察，通过融合多源数据和构建评价模型，支持生态健康监控、资源优化和短板识别，旨在提升平台生态壁垒和增长能力。