eCommerce Benchmark KPIs: Food in Nigeria

In 2023, next to an add-to-cart rate of 12.9%, a cart abandonment rate of 87.8%, and a conversion rate of 1.6%, the eCommerce Benchmark KPIs for Food in Nigeria also consist of an AOV of US$57.6, a discount rate of 11.7%, and a return rate of 6.2%.

至2023年，尼日利亚食品电商领域的关键绩效指标（KPIs）亦呈现出显著特征：购物车添加率高达12.9%，弃购率为87.8%，转化率为1.6%。此外，平均订单价值（AOV）为57.6美元，折扣率为11.7%，退货率为6.2%。