Media barometer 2001

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.
In 2001 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet version. Book readers were also asked what kind of literature they were reading, and paper and magazine readers were asked about what kind of paper/magazine they read. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. The survey also includes detailed information on at what time the day before the respondent spent time reading morning paper, evening paper, listening to the radio or watching television. There is also more detailed information on which news magazines the respondent watched. The respondents also had to state what kind of advertisements they had been reading/looking to during the day before. A number of questions dealt with computer usage at home and at work respectively, and the usage of Internet at home and at work. Background variables includes information on age, gender, education, occupation, and household composition.

Purpose:

Describe trends and changes in the use of mass media

首个媒体晴雨表（Media Barometer）调查于1979年开展，此后每年进行一次，旨在探究瑞典民众在普通一天中对各类媒体的使用情况。
2001年，受访者需告知访谈前一天对电视、文字电视、收音机、录像机、CD播放器/唱片播放器及磁带录音机等媒体设备的使用情况：使用过上述任一设备的受访者需说明使用时长；未使用的设备，则需告知上次使用的时间。电视观众需说明观看的频道；视频观看者则需告知内容类型（录制节目、租赁电影或自购电影）。
所有受访者需说明访谈前一天是否阅读过晨报、晚报、周刊、漫画、其他杂志或书籍：若有阅读，需告知数量及时长；晨报与晚报读者需说明阅读形式（印刷版或网络版）；书籍读者需告知文学类型；报刊及杂志读者需说明出版物种类；未阅读任何报刊、杂志或书籍的受访者，则需告知上次阅读时间。
该调查还包含受访者访谈前一天阅读晨报、晚报、收听收音机及观看电视的具体时间，以及所看新闻杂志的详细信息。受访者还需说明访谈前一天阅读或浏览的广告类型；此外，调查设有若干问题，分别涉及家庭与工作场景下的计算机使用情况，以及家庭与工作环境中的互联网使用情况。
背景变量包含年龄、性别、教育程度、职业及家庭构成等信息。
研究目的：描述大众媒体使用的趋势与变化