The value of the crowd: individual initiatives in social media as a starting point of organizational reading promotions - Examples for children and young adults

This paper examines how libraries and their staff can learn and evolve using agile development methods and principles, focusing on user experience and the knowledge of users (and non-users). Agility in library evaluation, management and development means being proactive and reactive to external world input, and adapting and responding to changes to improve library services. The practical example used here, describes how an individual initiative can be a starting point for a nationwide campaign. The paper explores how a Finnish blogger’s initiative #Pojatkinlukee (#Boysreadtoo) is currently evolving and being used in libraries, book stores, schools and other organizations.

本论文探讨了图书馆及其馆员如何借助敏捷开发方法与原则开展学习与演进，并聚焦用户体验以及对用户（及非用户）的相关认知。图书馆评估、管理与开发领域的敏捷性，指对外部环境输入兼具主动预判与被动响应能力，通过适配并响应各类变化以优化图书馆服务。本文所采用的实践案例阐释了个体倡议可作为全国性运动的起点。本论文同时探讨了芬兰博主发起的倡议#Pojatkinlukee（#Boysreadtoo）目前的发展态势，以及该倡议如何在图书馆、书店、学校及其他各类组织中的应用情况。