Brand-Evoked Mental Imagery: The Role of Brands Exerting Mental Imagery

Dataset provides evidence of the moderating role of brand familiarity and brand favorability in visual mental imagery. Also experimental input is provided本数据集为品牌熟悉度（brand familiarity）与品牌好感度（brand favorability）在视觉心理意象（visual mental imagery）中的调节作用提供了相关实证证据，同时附带提供了实验输入内容。