Results of bootstrap samples.

Over the past 20 years, the construct of perceived value has been the subject of much research, most of it applied to the service sector. The intangible nature of this sector requires an in-depth analysis of customer perceptions of what they give and what they receive. In this research, perceived value is applied in the context of higher education, where perceived quality faces several challenges and has a tangible component that is related to their experience when receiving the educational service, and an intangible component that is related to the image and reputation of the university. One of these challenges is the increasingly competitive environment of universities, so it is important to understand what factors influence students’ perception of value. For this purpose, several scales of perceived value were reviewed and one was selected and its psychometric properties were evaluated. For this evaluation, cultural adaptation techniques, exploratory factor analysis and confirmatory factor analysis were used. The statistical results showed the validity and reliability of the scale applied to universities in the Colombian context.

近二十年来，感知价值（perceived value）这一构念一直是学界研究的热点议题，其中多数研究聚焦于服务行业。服务行业的无形属性特征，要求对消费者的付出与所得感知展开深度剖析。本研究将感知价值应用于高等教育场景：该领域的感知质量面临多重挑战，其包含与学生接受教育服务时的体验相关的有形维度，以及与大学形象及声誉相关的无形维度。当前大学所处的竞争环境日益激烈，是诸多挑战之一，因此探究影响学生感知价值的因素具有重要现实意义。为此，本研究对多款感知价值量表进行了系统梳理与遴选，并对选定量表的心理测量学属性展开评估。本次评估采用了文化调适技术、探索性因子分析（exploratory factor analysis）与验证性因子分析（confirmatory factor analysis）三类方法。统计结果显示，该量表在哥伦比亚高校的应用场景中具备良好的效度与信度。