For an orientation toward the societal impact of graduate studies in administration in Brazil

Abstract This essay analyzes the challenges of graduate programs in administration in Brazil, considering mainly the challenges of the early 2020s, marked by changes in the assessments put forward by the Brazilian agency CAPES and the perspectives of a career in the field. Some of the most relevant facts that occurred from 2000 to 2020 were considered, indicating the need for changes in the education priorities, from a focus based on rigor in research to a focus on practical relevance. The reported situation and the intellectual debate on rigor and relevance led to two models: one oriented to scientific production and the other oriented to societal impact. When assuming the opportunity for a change toward the societal impact model, the study suggests updates in educational projects, research practices, knowledge dissemination channels, and research incentive policies.

摘要 本文分析了巴西行政管理类研究生培养项目面临的挑战，重点考察21世纪20年代初期的行业困境——这一时期的突出特征是巴西高等教育人员发展协调总署（Coordenação de Aperfeiçoamento de Pessoal de Nível Superior，CAPES）推出的评估体系改革，以及该领域的职业发展前景。研究梳理了2000年至2020年间发生的若干核心史实，指出当前亟需调整教育发展重心：从过往以科研严谨性为核心的导向，转向注重实践应用价值的方向。当前的行业现状与围绕“严谨性与实用性”展开的学术辩论催生了两种发展模式：其一以科研产出为导向，其二则以社会影响为导向。本研究把握向社会影响模式转型的历史机遇，提出需对教育项目设计、科研实践流程、知识传播渠道以及科研激励政策进行优化更新。