ORF 'Sommergespräche': Strategies, Images and Issues in Political TV Interviews 1981-2016 (OA edition)

Full edition for public use. Although political TV interviews can reveal a lot about the changing relationship between journalism and politics in media-centered democracies, respective knowledge in Austria is limited – especially during non-election times. Against this background, this project aims to generate insights about interviews' political agendas, actors’ specific conversation strategies and the staging of politics in a long-term comparison by an analysis of the format ORF "Sommergespräche" ("Summer Talks"), broadcast since 1981 by the Austrian Broadcasting Corporation. Following a static-dynamic approach with origins in linguistics, a quantitative content analysis was applied to all single statements from all 125 episodes broadcast between 1981 and 2016. To consider the changing role of media according to the "mediatization" thesis, the analysis also considered aspects of media logic, which have been identified as factors that shape agenda-setting strategies in related contexts. Based on this extensive material, the project aims to answer questions as the following: How successful are moderators and, in contrast, political guests in controlling the interview's agenda? Which conversation strategies by journalists and politicians are the most effective within the discussion? Which influence do aspects of media logic have on the success of agenda control? Which role does gender play in the interplay between journalistic and political actors?

供公众使用的完整版。尽管政治电视访谈能够揭示媒体中心民主政体中新闻业与政治关系的诸多变化，但奥地利在这方面的相关研究却较为有限——尤其在非选举时期。在此背景下，本项目旨在通过分析奥地利广播公司（Austrian Broadcasting Corporation）自1981年起播出的ORF《夏日对话》（"Sommergespräche"，"Summer Talks"）节目形式，从长期比较的视角，深入探究访谈的政治议程、参与者特定的对话策略以及政治的呈现方式。本研究采用源于语言学的静态-动态分析方法（static-dynamic approach），对1981年至2016年间播出的全部125集节目中的所有独立陈述进行了定量内容分析。依据“媒介化理论”（mediatization thesis），为考量媒体角色的变化，本分析还纳入了媒介逻辑（media logic）的相关维度——该维度已被确认为影响相关语境下议程设置策略的关键因素。基于上述丰富的研究素材，本项目旨在解答以下问题：主持人与政治嘉宾在掌控访谈议程方面的成效如何？记者与政治家在讨论中采用的哪些对话策略最为有效？媒介逻辑的相关维度对议程控制的成效有何影响？性别在新闻从业者与政治参与者的互动中扮演何种角色？