Sweden now 1976-II_5

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
Questions put in the 1976 survey are replications from the years before.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subset of Sweden Now 1986-II, covering the period 1976-04-05 to 1976-06-14.

1960年代中期，Testologen AB与一组广告商合作，引入了一种新的调查方法——在同一调查中收集目标群体的数据（包括社会经济数据、兴趣爱好、购买习惯、拥有物品、购买意向）以及阅读习惯数据。瑞典国家数据服务中心（SND）目前存有涵盖1972-1991年20年期间的“瑞典现状”（Sweden Now）系列调查数据。1976年调查中的问题是对之前年份问题的重复。

目的：

收集有关兴趣爱好、购买习惯和媒体选择的广泛信息

“瑞典现状1986-II”（Sweden Now 1986-II）的子集，涵盖1976年4月5日至1976年6月14日期间。