Identificação de Demanda e Preferências no Consumo de Carne Ovina com Apoio de Técnicas de Estatística Multivariada

Abstract: This work aims to prove the existence of a market for sheep in medium-sized cities near Presidente Prudente, São Paulo (regional market), and the perception of these consumers on the products they purchase. A total of 3,249 people were interviewed in eight medium-sized cities using forms implemented in portable devices. The frequency of consumption (current and potential) and opinions on the characteristics of sheep meat, and preferences of acquisition and consumption were investigated. Part of the data obtained on sheep meat consumers was tabulated and subjected to validation tests and internal consistency; techniques of descriptive and multivariate statistics. From the total number of people interviewed, 38.5% were considered consumers. The study showed that there is a great demand for sheep meat in the municipalities analyzed in monthly household consumption, preferably in roasted form (68.5% in the coals and 18.8% in the oven). The purchase of products without official guarantees of inspection continues to be high, with supermarkets presenting the worst levels of satisfaction in relation to the price practiced (as opposed to the direct purchase of the producer). However, even so, this retail marketing channel is recognized as a supplier of hygiene-sanitary products.

摘要：本研究旨在证实巴西圣保罗州普鲁登特总统市周边中型城市的绵羊肉区域市场存在性，以及当地消费者对所购产品的认知状况。研究采用搭载于便携式设备的问卷，对8座中型城市的3249名受访者开展调研，调查内容涵盖消费频次（即期与潜在消费）、消费者对绵羊肉品质的评价，以及购买与消费偏好。针对绵羊肉消费者的部分调研数据被整理制表，并通过验证检验与内部一致性检验，结合描述性统计与多变量统计技术开展分析。在全部受访对象中，38.5%被归类为绵羊肉消费者。研究结果显示，受访市域的家庭月度绵羊肉消费需求旺盛，消费者更偏好烤制食用：其中68.5%选择炭烤方式，18.8%选择炉烤方式。无官方检验合格证明的产品仍拥有较高购买比例，且超市渠道在售价方面的消费者满意度最差（相较直接向生产者采购而言）。但即便如此，该零售渠道仍被认为可提供符合卫生安全标准的产品。