Survey Questionnaire on Intangible Cultural Products in the Bashu Region

本研究重点研究介导的文化认同、消费者知识和产品稀缺性对非物质文化遗产产品（ICHP）购买意愿的影响。开发了一个结构方程模型，通过对前往巴蜀地区的消费者进行调查，探索这些因素之间的关系。该模型使用 429 条研究数据进行了测试。研究结果表明，文化认同、消费者知识和产品稀缺性对购买。本研究阐明了消费者消费巴蜀ICHP对生产者的心理机制，为推动巴蜀ICHP的设计、营销和推广提供了实践意义。

This study focuses on the mediated effects of cultural identity, consumer knowledge, and product scarcity on the purchase intention of Intangible Cultural Heritage Products (ICHP). A structural equation model was developed to explore the relationships among these factors via a survey of consumers who traveled to the Bashu region. The model was tested using 429 valid research data sets. The research results indicate that cultural identity, consumer knowledge, and product scarcity exert significant impacts on purchase intention. This study clarifies the psychological mechanism underlying consumers' consumption of Bashu ICHP, and provides practical implications for promoting the design, marketing and promotion of Bashu ICHP.