Nursing students: the use of digital social network to profile nurses

ABSTRACT Objectives: to analyze the profile of nursing students at a university in southern Brazil and verify the effectiveness of the use of social networks in students’ location and adherence. Methods: a quantitative, descriptive and exploratory study, carried out with 314 students through a questionnaire prepared on Google Forms, made available through digital social networks and e-mails. Results: students were women, without training in a technical/assistance nursing course, participants in projects and research groups, with a graduate degree. Furthermore, more than 75% obtained their first job within six months after graduation, more than 80% worked in healthcare, with public employment, workload of up to 40 hours a week, income between four and ten minimum wages, and 92% indicated that they were satisfied and/or very satisfied with the course. Conclusions: the strategic use of social networks enabled greater adherence by the target audience and nursing students’ profile design.

摘要
研究目的：分析巴西南部某高校护理专业学生的群体特征，并验证社交网络在学生招募与群体参与度提升方面的应用效果。
研究方法：本研究为定量描述性探索性研究，共纳入314名护理专业学生，采用基于谷歌表单（Google Forms）制作的调查问卷，通过社交网络与电子邮件渠道进行发放。
研究结果：参与调研的学生以女性为主，未接受过护理技术/辅助护理类职业培训，参与过各类项目与研究小组，且均已完成学业并取得相应学位。此外，超过75%的学生在毕业后6个月内获得首份工作；超80%的学生就职于医疗卫生领域，且为公职人员，周工作时长不超过40小时，月收入介于4至10倍最低工资标准之间；92%的学生表示对所学课程满意或极为满意。
研究结论：战略性运用社交网络可有效提升目标群体的参与度，同时可清晰勾勒出护理专业学生的群体画像。