Data of studies 1 through 4

The results of the four studies suggest that pseudo-relevant 100% claims produce lower evaluations of products and their customers and lower consumption intentions than do similar claims that include adjacent percentages or no numerical terms. Our findings suggest that consumers pick up on the meaninglessness of the promise of perfection that is implied by the term “100%” in pseudo-relevant 100% claims, which causes them to perceive the product as less appealing.

四项研究结果表明，相较于包含相邻百分比数值或无数字表述的同类宣称，采用伪关联式100%宣称（pseudo-relevant 100% claims）会使消费者对产品及其客群的评价更低，同时消费意向也更低。本研究结果显示，消费者能够察觉到伪关联式100%宣称中"100%"一词所暗含的完美承诺并无实际意义，这会使得消费者认为该产品的吸引力更弱。