Data on determinants to use m-commerce among fisher woman retailers in India

Primary data with a sample size of 383 fisher women across 26 markets in Udupi, Uttara Kannada and Dakshina Kannada districts of Karnataka, who are engaged in fishing practices. The data helps to understand the current practices, adoption, readiness and willingness among fisher women retailers in Coastal Karnataka, India. The data provided in the article will encourage policy makers, administrators and social entrepreneurs for creating awareness, providing training and building business model to enhance the quality of life respectively.

本数据集为一手数据，样本涵盖印度卡纳塔克邦（Karnataka）乌杜皮县（Udupi）、北卡纳达县（Uttara Kannada）及南卡纳达县（Dakshina Kannada）26个集市内的383名从事渔业经营的女性零售商。该数据集可用于探究印度沿海卡纳塔克邦女性渔业零售商的当前经营现状、技术与模式采纳情况、从业准备程度及参与意愿。本文刊载的该数据集可为政策制定者、行政管理人员及社会企业家提供针对性参考，分别助力其开展行业认知宣传、实施职业技能培训及搭建可持续商业运营模式，最终改善相关从业者的生活质量。