fragrancedirect brand profile in the UK 2022

How high is the brand awareness of fragrancedirect in the UK?When it comes to beauty and health online shop users, brand awareness of fragrancedirect is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is fragrancedirect in the UK?In total, 12% of UK beauty and health online shop users say they like fragrancedirect. However, in actuality, among the 43% of UK respondents who know fragrancedirect, 28% of people like the brand.What is the usage share of fragrancedirect in the UK?All in all, 7% of beauty and health online shop users in the UK use fragrancedirect. That means, of the 43% who know the brand, 16% use them.How loyal are the customers of fragrancedirect?Around 5% of beauty and health online shop users in the UK say they are likely to use fragrancedirect again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.What's the buzz around fragrancedirect in the UK?In July 2022, about 6% of UK beauty and health online shop users had heard about fragrancedirect in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around fragrancedirect in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

在英国，Fragrancedirect 的品牌知名度究竟如何？针对美容与健康在线商店的用户而言，Fragrancedirect 的品牌知名度在英国达到了 43%。此次调查采用辅助品牌识别的概念，向受访者展示了品牌的标志及书面品牌名称。Fragrancedirect 在英国的人气如何？总体而言，12% 的英国美容与健康在线商店用户表示他们喜欢 Fragrancedirect。然而，实际上，在那些知晓 Fragrancedirect 的 43% 的英国受访者中，有 28% 的人喜爱该品牌。Fragrancedirect 在英国的使用份额是多少？总的来说，英国美容与健康在线商店用户中有 7% 使用了 Fragrancedirect。这意味着，在知晓该品牌的 43% 的用户中，有 16% 正在使用它。Fragrancedirect 的客户忠诚度如何？大约有 5% 的英国美容与健康在线商店用户表示他们很可能会再次使用 Fragrancedirect。与品牌的 7% 使用份额相比，这表明 71% 的客户对品牌表现出忠诚。围绕 Fragrancedirect 在英国有何热议？截至 2022 年 7 月，大约有 6% 的英国美容与健康在线商店用户在过去三个月内通过媒体、社交媒体或广告听说过 Fragrancedirect。在这 43% 的品牌认知者中，这一比例为 14%，意味着在调查进行时，Fragrancedirect 在英国的热议程度并不高。若您希望比较品牌，可以通过选择的调查项目进行深入挖掘，按总在线人口或特定品牌的用户进行筛选，或针对您精心挑选的目标群体进行深入分析，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。