Nostalgia

This data set is for the paper on the impacts of personal vs. historical nostalgic ad appeal. A total of three studies were conducted with a focus on the moderation of consumers' power distance belief.

本数据集用于支撑一篇探究个人怀旧与历史怀旧广告诉求影响效应的学术论文。本次研究共计开展三项实验，核心聚焦于消费者权力距离信念（power distance belief）的调节作用。