Database of journalistic projection of the study "Toys with a purpose: values ​​of inclusion and diversity in brands aimed at children"

Database of journalistic projection of the study "Toys with a purpose: values ​​of inclusion and diversity in brands aimed at children". We carried out a quantitative coding in which the journalistic projection and the recognition and social impact of these brands are studied. To analyze their journalistic coverage, we have searched and compiled all the information published about the brands under study in newspapers, magazines and other types of physical and digital publications. To do this, we have used the MyNews platform, a digital pressclipping software, applying the following parameters: a time frame of three years, between September 1, 2019 and August 31, 2022, and that the publication was national. (which includes 654 national media). Thus, we have obtained 19,496 results distributed in a very unequal way among the brands studied: the Lego company has 15,233 appearances in the press, followed by Mattel with 4,128 and, far behind, Fundación Juegaterapia with 91, Miniland with 37 and Twin Science with 7 , while Micki Leksaker does not appear in any news in the period and media analyzed.
Given the uneven distribution of these results, we have chosen to filter the search and location of news by adding a new criterion and that is that one of the following concepts appears: inclusion or inclusive; purpose or values; and/or diversity or equality. For this new search, we have used the name of the toy company, as well as the product that won the Play For Change Awards (Lundby Dolls, Barbie, Creatable World and Hairless Babies). After eliminating duplications, we have obtained a total of 156 publications, that is, 156 units that have made up the sample of our content analysis in which we have contemplated, especially, the brand or brands included in the news, the chronology of the publications, the nature of the media (generalist or specialized); the type of dissemination (free or paid); the weight of the inclusion theme in the informative piece (main or secondary); and the count of the most repeated words in the headlines and bodies of text. This quantitative coding of the case study is completed with the analysis of the recognition that decision-making publics and/or buyers have of these brands and the assessment they make of the initiatives carried out around the idea of ​​inclusion and diversity.

本数据集源自研究《有目标的玩具：面向儿童的品牌中的包容与多元价值观》的新闻报道分析数据库。本研究采用量化编码方法，对相关品牌的新闻报道呈现、社会认可度与社会影响展开分析。为分析上述品牌的新闻报道覆盖情况，我们检索并汇编了报纸、杂志及其他实体与数字出版物中，与本研究涉及品牌相关的全部公开信息。本次检索依托数字新闻剪报软件MyNews平台，设定以下检索参数：时间范围为2019年9月1日至2022年8月31日共三年，且发布渠道为国家级媒体（涵盖654家国家级媒体）。本次检索共得到19496条结果，但各品牌的报道量分布极不均衡：乐高集团（Lego）的媒体报道量达15233条，其次为美泰（Mattel）的4128条；其余品牌的报道量则远低于前者：Juegaterapia基金会（Fundación Juegaterapia）91条、Miniland 37条、Twin Science 7条，而Micki Leksaker在本次分析的时段与媒体范围内未出现任何相关报道。
鉴于上述报道量的不均衡分布，我们新增检索筛选标准，要求报道中包含以下任一语义群：包容/包容性；目标/价值观；以及/或多元/平等。本次新增检索环节中，我们以玩具企业名称及曾获变革玩具奖（Play For Change Awards）的产品作为检索关键词，获奖产品包括隆比娃娃（Lundby Dolls）、芭比（Barbie）、可创世界（Creatable World）与无毛发娃娃（Hairless Babies）。去除重复报道后，最终共得到156篇有效报道，以此构成本次内容分析的研究样本。分析维度涵盖：报道涉及的品牌、报道发布时间线、媒体属性（综合类或专业类）、传播类型（免费或付费）、包容主题在报道中的权重（核心或次要），以及标题与正文中出现频次最高的词汇统计。
本次个案研究的量化编码环节，最终辅以决策群体与/或消费者对相关品牌的认可度分析，以及其围绕包容与多元理念开展的相关举措的评价分析。