Tweets on Cancelled and Boycotted Brands

This dataset is part of the paper titled "#Canceled! Exploring the Phenomenon of Canceling" by Krista Hill, Babak Zafari, and Lauren Beitelspacher (2024). It aims to compare the difference between sentiment and emotion in tweets containing the #boycott versus #cancel hashtags.

The file includes 4,507 unique tweets from five brands: Gucci, Facebook, Fairlife, Shein, and SoulCycle. Of these, 4,097 tweets use the #boycott hashtag, and 410 use the #cancel hashtag. The data consists of both the original tweets and processed versions, where punctuation, hyperlinks, emojis, and mentions of Twitter handles have been removed.

If you use this dataset in your research, you should cite the associated paper:
Krista Hill Cummings, Babak Zafari, Lauren Beitelspacher, #Canceled! Exploring the phenomenon of canceling, Journal of Business Research, Volume 186, 2025, 115025, ISSN 0148-2963
https://www.sciencedirect.com/science/article/pii/S0148296324005290

本数据集源自Krista Hill、Babak Zafari与Lauren Beitelspacher于2024年发表的研究论文《#Canceled! 探讨“取消”现象》（#Canceled! Exploring the Phenomenon of Canceling），旨在对比包含#boycott（抵制）话题标签与#cancel（取消）话题标签的推文在情感倾向与情绪表达上的差异。

本数据集包含来自古驰（Gucci）、脸书（Facebook）、Fairlife、希音（Shein）、SoulCycle五个品牌的4507条唯一推文。其中4097条推文使用#boycott话题标签，剩余410条使用#cancel话题标签。数据集同时包含原始推文与预处理版本，预处理环节已移除文本中的标点符号、超链接、表情符号及对Twitter账号的提及内容。

若将本数据集用于研究工作，请引用如下关联论文：
Krista Hill Cummings, Babak Zafari, Lauren Beitelspacher, #Canceled! 探讨“取消”现象，《商业研究期刊（Journal of Business Research）》，第186卷，2025年，文章编号115025，ISSN 0148-2963
https://www.sciencedirect.com/science/article/pii/S0148296324005290