Google spending as a share of marketing expenses of leading OTAs worldwide 2019-2024

The expenditure on Google advertising of online travel agencies (OTAs) Booking Holdings and the Expedia Group accounted for 47 percent and 34 percent of the companies' marketing expenses in 2023, respectively. As estimated, Booking Holdings and the Expedia Group reported the highest expenditure on Google ads among leading OTAs that year.

2023年，在线旅游代理机构Booking Holdings及Expedia Group在谷歌广告上的投入分别占其市场营销费用的47%和34%。据估算，当年Booking Holdings及Expedia Group在主要在线旅游代理机构中报告了最高的谷歌广告支出。