怡人玩具京东店铺客户毛绒玩具偏好数据

通过对宁波怡人玩具有限公司京东店铺客户，按玩具类型从浏览、收藏、购买、购买平均价格等多方面进行数据采集，并且采集客户购买时间、年龄、所在城市等数据，根据毛绒玩具偏好数据算法规则，得到毛绒玩具偏好数据。帮助相关公司毛绒玩具实现精准营销、降低销售费用、扩大客源。通过以下算法规则对京东客户进行毛绒玩具偏好指数定义：毛绒玩具偏好指数=(毛绒玩具浏览量占比+毛绒玩具收藏量占比+毛绒玩具购买量占比)*(50+毛绒玩具平均价格)*(100-年龄)*(最近消费时间-首次消费时间，按月份计)*性别系数(男性为1,女性为1.2)*城市系数(一线城市为1.2,二线城市为1.1,三线城市及以下为1)/10000。

Data collection was conducted on customers of Ningbo Yiren Toys Co., Ltd.'s JD.com store across multiple dimensions including browsing behavior, collection, purchase behavior, and average purchase price categorized by toy types. Additionally, data such as customers' purchase timestamps, age, and city of residence were collected. Plush toy preference data was then generated based on the algorithmic rules for plush toy preference analysis, which enables relevant enterprises to conduct precise marketing of plush toys, reduce sales costs, and expand their customer base. The plush toy preference index for JD.com customers is defined via the following algorithmic rules: Plush Toy Preference Index = (Proportion of plush toy browsing volume + Proportion of plush toy collection volume + Proportion of plush toy purchase volume) * (50 + Average plush toy purchase price) * (100 - Customer Age) * (Time since last consumption - Time since first consumption, calculated in months) * Gender Coefficient (1 for male, 1.2 for female) * City Coefficient (1.2 for first-tier cities, 1.1 for second-tier cities, 1 for third-tier cities and below) / 10000.

搜集汇总

背景与挑战

背景概述

该数据集聚焦于京东平台怡人玩具店铺的客户对毛绒玩具的偏好数据，可能包括客户购买记录、产品偏好特征或反馈信息，旨在帮助分析消费者行为和市场趋势。数据集名称暗示其适用于电商分析、产品优化或市场营销等领域，但具体数据细节如字段结构和样本规模未在提供内容中明确描述。