Opinion '88 - A survey on Gothenburgers attitude towards mass media and society

In this survey a number of questions were put about mass media; the use of different kind of media, dailies regularly read and subscriptions, attitude toward starting a new daily paper in Göteborg, opinion on the way media follows the ethical press rules in connection with their own news covering, news service in dailies, radio and television, mixing editorial text and advertisement, occurrence of wrong and misleading information, most reliable source of information, and the meaning of opinions and statements expressed in mass media are true. Questions about radio and television dealt with changes in listening habits when the local radio started broadcasting on its own channel, opinion on the reorganization of Swedish television, access to cable-television and tele text, and how often one watches different cable-television channels. In connection with this a number of questions were put concerning the local cable-television channel Kållevisionen. Other questions dealt with the respondents confidence in how a number of institutions and groups handle their work, how different organizations and groups are treated by mass media, and what occupation one would like children or grandchildren to choose. Questions about theatre dealt with what kind of theatre one prefers, reading of theatrical reviews, visits to the theatre during the last year, main reason for going to the theatre and not going to the theatre respectively, and together with whom one visits the theatre. Above that the respondents were asked about how often a number of leisure-time activities were practised during the last year. Other questions dealt with interest in issues concerning child care, old-age care, assist for disabled persons, assist for social excluded, and assist for refugees, attitude toward the handling of these activities in Göteborg, and if there had been any changes in the way these activities were handled during the last years. Questions concerning the neighbourhood committees dealt with the information in connection with the introduction of the committees, how well informed one considered one to be, if further information was needed, and knowledge of the local activities organized by the neighbourhood committees.

本调查围绕大众媒体设置了一系列问题，涵盖不同类型媒体的使用情况、常读日报及订阅情况、对哥德堡创办新日报的态度、对媒体在自身新闻报道中遵循新闻伦理规则的看法、日报、广播及电视中的新闻服务、社论文本与广告的混合情况、错误及误导性信息的出现频率、最可靠的信息来源，以及大众媒体中表达的观点和陈述是否真实的意义。关于广播和电视的问题涉及：地方广播在自有频道开播后听众习惯的变化、对瑞典电视台重组的看法、有线电视和图文电视的使用情况，以及观看不同有线电视频道的频率。与此相关，还设置了若干关于本地有线电视频道Kållevisionen的问题。其他问题包括受访者对若干机构及群体工作处理方式的信任度、大众媒体对不同组织和群体的报道态度，以及希望子女或孙辈选择何种职业。关于戏剧的问题涵盖：偏好的戏剧类型、戏剧评论的阅读情况、过去一年的观剧次数、选择观剧或不观剧的主要原因，以及观剧时的陪同人员。此外，受访者还被问及过去一年中若干休闲活动的参与频率。其他问题涉及对儿童保育、养老、残疾人援助、社会排斥群体援助及难民援助等议题的关注程度、对哥德堡上述事务处理方式的态度，以及过去几年这些事务处理方式是否发生变化。关于社区委员会的问题包括：委员会成立相关信息的了解情况、受访者对自身信息掌握程度的评价、是否需要更多信息，以及对社区委员会组织的本地活动的了解程度。