Polish Managers Survey on Big Data Adoption

This research aims to assess the readiness of Polish firms to implement advanced analytics and big data in order to achieve a lasting competitive advantage. Therefore, the research questions for investigation are: (1) Do managers understand the term “big data”; (2) are they aware of big data analytical potential and its possible advantages; (3) how are companies prepared to make use of big data analytics (do they see any obstacles to implement BDA). The findings outlined in the report are derived from a study carried out in June 2024, employing the quantitative research methodology. The data gathering strategy included online CAWI (Computer-Assisted Web Interview) and encompassed a purposefully selected sample of 300 Polish managers. The primary findings of the research indicate that managers require a roadmap to facilitate their adoption of sophisticated big data analytics. Furthermore, the transient nature of big data, as well as the prominent influence of the time element in the features and analytics of BD, is clearly evident in the thoughts of the respondents.

本研究旨在评估波兰企业应用先进分析技术与大数据技术以获取持久竞争优势的就绪程度。据此提出待探究的研究问题如下：(1) 企业管理者是否理解“大数据”这一术语；(2) 他们是否知晓大数据分析的应用潜力及其潜在收益；(3) 企业在应用大数据分析方面的就绪情况如何，以及是否意识到实施大数据分析（Big Data Analytics，BDA）存在的障碍。本报告所载研究成果源于2024年6月开展的定量研究。数据收集策略采用在线计算机辅助网页访谈（Computer-Assisted Web Interview，CAWI），并选取了300名波兰管理者作为目的性抽样样本。本研究的核心结果显示，管理者亟需一套实施路线图以推动其采用先进的大数据分析技术。此外，受访者的反馈清晰体现出大数据的瞬时性特征，以及时间要素在大数据（Big Data，BD）的特性与分析流程中所发挥的显著影响。