Media barometer 1999_2

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1999 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet version. Book readers were also asked what kind of literature they were reading, and paper and magazine readers were asked about what kind of paper/magazine they read. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. The survey also includes detailed information on at what time the day before the respondent spent time reading morning paper, evening paper, listening to the radio or watching television. There is also more detailed information on which news magazines the respondent watched. The respondents also had to state what kind of advertisments they had been reading/looking to during the last week. A number of questions dealt with computer usage at home and at work respectively, and the usage of Internet at home and at work. Background variables includes information on age, gender, education, occupation, and household composition. Questions about which radio channels the respondent listened to are not asked in the main survey. These questions are put in a separate survey.

Purpose:

Describe the trends and changes in people's use of mass media.

首次媒体晴雨表调查于1979年开展，此后每年进行一次。其目的是探究瑞典民众在普通一天中如何使用各类媒体。

1999年，受访者被问及采访前一天对各类媒体设备的使用情况，包括电视、文字电视、收音机、录像机、CD播放器/电唱机以及磁带录音机。使用过上述任一设备的受访者需说明使用时长；未使用的设备，则需说明上次使用的时间。

电视观众需说明观看过的频道；视频观看者需说明观看的是录制节目、租赁电影还是自购电影。

所有受访者均需说明采访前一天是否阅读过以下内容：晨报、晚报、周刊、漫画或其他杂志、书籍。若有阅读，则需说明阅读数量及时长。

晨报和晚报读者需说明阅读的是印刷版还是网络版；书籍读者需说明阅读的文学类型；报刊杂志读者需说明阅读的报刊杂志类型。

未阅读任何报刊书籍的受访者需说明上次阅读的时间。

调查还包含受访者前一天阅读晨报、晚报、收听广播或观看电视的具体时间，以及所看新闻杂志的详细信息。

受访者还需说明过去一周阅读/浏览过的广告类型。此外，调查包含关于家庭及工作场所电脑使用情况、家庭及工作场所互联网使用情况的若干问题。背景变量包括年龄、性别、教育程度、职业及家庭构成等信息。

目的：描述民众大众媒体使用的趋势与变化。