Perception of farming households towards agricultural information dissemination by mass media channels in Southwest Nigeria

The knowledge of the perception of farmers towards agricultural information being disseminated by the media is necessary if agricultural information will be harnessed maximally by farmers. This study was carried out to assess the perception of farming households towards the effectiveness of agricultural information dissemination by mass media channels Southwest, Nigeria. A multistage random sampling procedure was used to select 180 farming households. Data were collected using a well-structured interview schedule. Frequency counts, percentages and mean were used to analyze data collected. The study revealed that 68.9% of the respondents were between the age of 41 years and 60 years, 62.2% of the farmers were male while 37.8 % were female. Respondents who acquired primary school education were 51.7%. A majority of the respondents (80%) have household size between 5 and 10. Furthermore, the study revealed that Radio was the most preferred channel of agricultural information retrieval (86.7%), the next preferred was television (10.0%), while the least was newspaper (3.3%). Nine (9) out of 12 (twelve) perception variables were relevant to the effectiveness of agricultural information dissemination. The study recommends that farmers should be involved in the creation and dissemination process for effective agricultural information.

若要实现农业信息的最大化利用，掌握农户对媒体传播的农业信息的认知情况至关重要。本研究旨在评估尼日利亚西南部农户对大众传媒渠道传播农业信息有效性的认知水平。
研究采用多阶段随机抽样法，共选取180户农户作为研究对象。通过设计严谨的结构化访谈提纲收集相关数据，并运用频数、百分比及均值对采集到的数据开展统计分析。
研究结果显示：68.9%的受访农户年龄介于41至60岁之间；62.2%的受访者为男性，女性占比37.8%；具备小学教育程度的农户占51.7%；绝大多数受访农户（80%）的家庭规模处于5至10人区间。
此外，研究表明广播是农户获取农业信息的首选渠道（86.7%），其次为电视（10.0%），最不受青睐的渠道为报纸（3.3%）。12项认知变量中有9项与农业信息传播有效性显著相关。
本研究建议，应吸纳农民参与农业信息的创作与传播流程，以提升农业信息传播的整体有效性。