From shame to visibility: Hashtag Feminism and Sexual Violence in Brazil

Abstract This work reflects on Internet and social network campaigns against sexual harassment and sexual violence, from the moment they first appeared in alternative media and then reached mainstream news stories. In Brazil, such discussion on media has shown this struggle for recognition since 2013. With data from alternative and the hegemonic media from 20132018 focusing on “No more catcalling” (Chega de fiu fiu) and “My first harassment” (Meu primeiro assédio) campaigns and the NGO Think Olga, the article discusses the attempts made by the feminist field to change what they call “rape culture” through images and narratives of the self, searching for voice and recognition. The hegemonic media, nevertheless, prefer to focus on crime (such as paedophilia) and dramatic stories that are best sellers, and therefore change some of the meanings in dispute.

摘要 本研究针对反对性骚扰与性暴力的网络及社交运动展开反思，追溯其从非主流媒体首次出现，进而进入主流新闻报道的发展历程。在巴西，此类媒体层面的讨论自2013年起便已显现出这场寻求认可的抗争。本文基于2013至2018年间非主流媒体与主导性媒体中聚焦"别再口哨骚扰"（Chega de fiu fiu）及"我的初次遭遇骚扰"（Meu primeiro assédio）运动的相关数据，结合非政府组织（NGO）Think Olga的资料，探讨了女权领域试图通过个体形象与自我叙事，寻求发声与认可，以改变其所称的"强奸文化"的种种尝试。然而，主导性媒体更倾向于聚焦犯罪事件（如恋童癖案件）与畅销的戏剧性报道，因此篡改了这场抗争中部分争议性的意义内涵。