More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers' Purchae Intention toward Sincere versus Exciting Brands

The dataset underlies a research addressing the mechanism behind the variability in consumers' purchase intentions toward sincere and exciting brands.

本数据集为一项探究消费者对真诚型品牌与兴奋型品牌购买意向差异性背后作用机制的研究提供了支撑。