Sweden now 1977-II_2

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products, as well as how frequently different shops are visited. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1977 is almost a total replication from the year before. The only exception is that a group of questions about decisional power in the household have been added.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subset of Sweden Now 1977-II, covering the period 1977-01-11 to 1977-03-28.

六十年代中期，Testologen AB与一组广告商合作，推出了一种新的调查方法——在同一调查中收集目标群体的相关数据，包括兴趣爱好、消费习惯、拥有物品、购买意向以及阅读习惯等信息。目前，SSD机构存有1972-1991年间的"瑞典现状"（Sweden Now）系列调查数据。

在1977年的调查中，受访者需分别说明其在工作日和周末对15种不同日报的阅读习惯，同时还要陈述对近50种周刊及月刊的阅读习惯。其他问题涉及家庭拥有的多项耐用品，如汽车、相机、投影仪、洗衣机、洗碗机等，以及家中是否饲养狗、猫、观赏鱼或笼养鸟类。另有一组问题针对多种产品的购买习惯与购买意向，以及不同商店的光顾频率。调查还包含受访者的性别、婚姻状况、年龄、收入、职业、教育程度及住房情况，此外还有家庭规模、年龄结构和家庭总收入等信息。1977年的"瑞典现状"调查几乎完全复制了前一年的内容，唯一例外是新增了一组关于家庭决策权的问题。

目的：收集关于兴趣爱好、购买习惯及媒体选择的广泛信息

子集：1977-II期"瑞典现状"（Sweden Now）调查，涵盖时间为1977年1月11日至1977年3月28日。